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Zoos need to be more different than ever. In most parts of Europe the zoo market is increasingly competitive whereas collections and exhibits look increasingly similar.The notion of themed areas is not equivalent to biogeographic zone. Many great African savannahs and South American rainforests can be found in zoos. The current situation of your zoo however might give rise to more original themes. A cultural approach creates a different storyline in an appealing ambiance and can be a strong tool for conservation education.